Message from the CEO, Femada Shamam
The closure of March is synonymous with the conclusion of the 2024 financial year. While the past year has been a whirlwind of navigating climate change, shifting demographics, and an evolving workforce – one thing has remained certain: our centre holds strong.
The commemoration of World Social Work Day and Human Rights Day was a reminder that our purpose as Care Partners of Tafta is to make a difference in the lives of older people. The stories shared by each Social Work professional fulfilling different roles at Tafta all carried a common theme – that of having a heart for society, and a passion for change through ensuring welfare.
Under the theme of Longevity, our efforts in March were geared toward promoting personal commitments to maintain one’s physical health and manage finances for a sustainable future as an older person. With activities like our inter-home swimming gala encouraging exercise, our community activations providing health screenings, and information shared on posture and financial wellbeing – we took small steps to create awareness on the growing need for future planning.
Launch of 2030 Strategy
In line with this, we announced the launch of our 2030 Strategy — a bold, future-focused plan to ensure Tafta continues to lead with relevance, resilience, and excellence. Rooted in purpose, reaching into the future, and sustained by innovation, this strategy is more than just a document; it’s a commitment to our elders, our donors, and our partners. The 5 pillars we have identified are built on the conviction that:
- Our Purpose Matters – We are driven by a deep commitment to making a meaningful difference in the lives of those we serve. Every action reflects our dedication to impact, dignity, and progress.
- The Future Matters – We are shaping a future that is bold, inclusive, and forward-thinking. We embrace change, challenge the status quo, and actively pursue growth to remain relevant and effective.
- Innovation Matters – Sustainability and transformation go hand in hand. We invest in new ideas, technologies, and approaches to ensure we stay ahead, adapt to emerging needs, and continue making a lasting impact.
Our tagline, “It Matters” is a promise to our stakeholders, a commitment to excellence, and a mind-set that drives everything we do. Through the collective strength of our people, our networks, and our shared determination, we can move forward together. The option of standing still does not exist. Tafta remains strong because of each Care Partner, and it is up to us to ensure that we maintain and grow that strength. Let’s step forward together – boldly, and with purpose.
