Tafta Commemorates World Elder Abuse Awareness Day

We observed World Elder Abuse Awareness Day with a renewed commitment to combat elder abuse and promote the dignity and rights of older persons. Management and staff stood together, a sea of purple and turquoise clothing, to show their solidarity.

“Building an age-friendly world means ensuring that all individuals – regardless of age – can live with equal rights, safety, and respect,” explained Tafta CEO, Femada Shamam. “Elder abuse is not just a personal tragedy; it is a societal failure. We must unite to protect our elders and uphold their human rights.”

Recent studies indicate that approximately 1 in 10 older adults in South Africa have experienced some form of abuse, with financial and emotional abuse being the most prevalent. The majority of these cases are often perpetrated by family members or trusted individuals.

In response to this growing concern, Tafta launched its National Elder Abuse Helpline in November 2022. Since its inception, the helpline has received over 3,000 calls, providing confidential support, crisis counselling, and referrals to appropriate services. The helpline operates Monday to Sunday, from 7:00 AM to 5:00 PM and is open to all 9 provinces.

“We urge all South Africans to recognize the signs of elder abuse and take action. By fostering a culture of respect and protection for older persons, we can build a society where everyone can age with dignity and security. Our call to action for communities, caregivers, and individuals is to stand together against elder abuse and support the rights and well-being of older persons across South Africa,” said Shamam.

For more information or to report elder abuse, please contact the Tafta National Elder Abuse Helpline at 0800 10 11 10.

Also read: Elder abuse -it’s not always what you think