Tafta launches campaign to commemorate World Elder Abuse Awareness Day

We invite you to support our awareness campaign to mark World Elder Abuse Awareness Day. This takes place every year on 15 June. During the campaign, we’ll be reaching out to local schools and communities to inform them about elder abuse and encourage them to report suspected cases. On 15 June, we aim to turn our city purple on 15 June! Please join in by wearing purple clothing and your Tafta Purple Heart stickers to show support for the cause. To order stickers for your staff, school or social group, please call Kemmy-Leigh Moodley on 031 332 3721.

Awareness in schools

Our campaign kicked off on 24 May with a visit to Clifton School in Morningside. Learners are raising funds for Tafta by completing chores in their neighbourhood and selling Purple Hearts stickers to encourage solidarity in standing against elder abuse. Clifton’s Lauren Klingbiel is heading the awareness programme at the school – and she has already raised R5 000. “Our goal is to raise a minimum of R10 000 to help Tafta ensure that elders’ rights are upheld,” she said. “We are also hosting 50 elders at our school for morning tea to show our support and enrich the lives of those who once cared for us. Entertainment will be provided by the learners.”

Find us in local shopping malls

Tafta will also have stands at various shopping malls in Durban. Shoppers can learn more about elder abuse, pledge support through a donation, and win prizes. Proceeds will go toward Tafta’s Needy Pensioners Fund, which is used to provide rehabilitation, support and independence for victims of elder abuse. We’ll also be using social media to spread information and resources on how to access support and report suspected elder abuse.

“We hope that through these platforms we can reach a wider audience and shed light on the harsh reality of neglect, abandonment and physical, verbal, financial or sexual abuse inflicted on older persons,” said Tafta CEO, Femada Shamam.

Meal Delivery Service for victims of elder abuse

“We’ll also be promoting Tafta’s meal delivery service, which ensures that elders’ basic rights to food and nutrition are met,” explained Shamam.

If you would like to join us on our mission to care for and enrich the lives of the elderly, please click here to make your donation. Or call our Marketing and Fundraising Coordinator, Kemmy-Leigh Moodley, on 031 332 3721.